Foods/beverages consideration nutritional information before purchase 2015| ��ƽ��

Over the past year, when making decisions about buying packaged food or beverages, have you ever considered whether or not they contain the following?*

Characteristic	Answered yes
Whole grains	67%
Calories	66%
Sugars in general	66%
Sodium/Salt	63%
Fiber	63%
Protein	62%
Added sugars	61%
Trans fats	58%
Fats/oils	58%
Saturated fats	57%
Low-calorie sweeteners in general	57%
High-fructose corn syrup	54%
Cholesterol	53%
Caffeine	51%
Calcium	51%
Preservatives	46%
Mono- and poly-unsaturated fats	44%
Aspartame	43%
Fructose	41%
Monosodium glutamate (MSG)	40%
Omega-3 fats	38%
Saccharin	37%
Glucose	36%
Sucrose	36%
Potassium	35%
Complex carbohydrates	34%
Refined carbohydrates	34%
Sucralose	30%
Probiotics	30%
Stevia	30%
Soy	28%
Lactose	28%
Gluten	28%
Food colors	26%
Omega-6 fats	23%
Omega-9 fats	20%
Acesulfame potassium	17%
Flavonoids	15%
Steviol glycosides	14%
Erythritol	13%
Monk fruit	8%

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Source

Release date

May 2015

More information

Region

United States

Survey time period

March 13 - March 26, 2015

Number of respondents

1,007 respondents

Age group

18-80 years

Special properties

Research Now consumer panel

Method of interview

Online survey

Supplementary notes

* The results are weighted to ensure that they are as reflective as possible of the American population ages 18 to 80.

Citation formats

The graph shows the results of an online survey conducted by Matthew Greenwald & Associates in March 2015. U.S. consumers were asked, if they had ever considered a range of food components when making purchase decisions for groceries. Some 63 percent of survey respondents indicated to consider sodium/salt as component when buying packaged food or beverages.