* The original question ran as follows: 'When thinking about all of your food and beverage purchases, how important are each of the following to you?' Percentages may not add up due to rounding.
Citation formats
U.S. consumers' rating of preservatives when buying foods and beverages 2014
This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in March 2014, asking the respondents to rate the importance of the factor 'preservatives' when buying foods and beverages. Some 32 percent of U.S. adults indicated to consider the attribute 'preservatives' as a somewhat important driver for their food and beverage purchase decisions.
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Harris Interactive. (June 10, 2014). How important is the factor 'preservatives' when purchasing foods and beverages?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/308625/us-consumers-rating-of-preservatives-when-buying-foods-and-beverages/
Harris Interactive. "How important is the factor 'preservatives' when purchasing foods and beverages?*." Chart. June 10, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/308625/us-consumers-rating-of-preservatives-when-buying-foods-and-beverages/
Harris Interactive. (2014). How important is the factor 'preservatives' when purchasing foods and beverages?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/308625/us-consumers-rating-of-preservatives-when-buying-foods-and-beverages/
Harris Interactive. "How Important Is The Factor 'preservatives' When Purchasing Foods and Beverages?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jun 2014, /statistics/308625/us-consumers-rating-of-preservatives-when-buying-foods-and-beverages/
Harris Interactive, How important is the factor 'preservatives' when purchasing foods and beverages?* ÌÇÐÄÆƽâ°æ, /statistics/308625/us-consumers-rating-of-preservatives-when-buying-foods-and-beverages/ (last visited August 05, 2026)
How important is the factor 'preservatives' when purchasing foods and beverages?* [Graph], Harris Interactive, June 10, 2014. [Online]. Available: /statistics/308625/us-consumers-rating-of-preservatives-when-buying-foods-and-beverages/
