T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us now| Characteristic | Percentage of respondents |
|---|---|
| I expect my food to look a certain way, and if the color was different, I might not want to eat it/I might think something was wrong with the food | 47% |
| Food colors make my food look more appealing | 40% |
| The presence of food colors does not affect my food other than to add color | 28% |
| None of the above | 21% |
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Source
Source
Release date
October 2012
More information
Region
United States
Survey time period
April 3 to 13, 2012
Number of respondents
1,057 respondents
Age group
18-80 years
Special properties
Consumers
Method of interview
Online survey
Supplementary notes
* The results are weighted to ensure that they are as reflective as possible of the American population aged between 18 to 80.
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