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Percentage of businesses that were loyal to one daily deal site as of May 2012, by number of prior daily deals

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Source

Release date

June 2012

Region

United States

Survey time period

May 2012

Number of respondents

166 respondents

Special properties

Small and medium-sized businesses

Supplementary notes

Total survey sample n = 641 April-May 2011, n = 321 October 2011, n = 154 May 2012, n = 166

Citation formats

Businesses' loyalty to daily deal sites in 2012

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 1, 2012
This statistic provides information on the percentage of businesses that remained loyal to one daily deal site as of May 2012, by number of prior daily deals. It was found that when it came to running a second deal, only 54 percent of businesses remained loyal and stayed with the daily deal site that they had used the first time.
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