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Do TV commericals influence how or where you shop for hardware, home improvement or building supply products?

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Source

Release date

July 2011

Region

United States

Survey time period

April 2011

Number of respondents

n = 1,030

Special properties

Homeowners of single family homes; DIY levels of light, moderate, heavy and professional

Method of interview

Online survey

Supplementary notes

The age group of the respondents was 21 to 64 years old.

Citation formats

Influence of TV on U.S. consumers when buying home improvement products 2011

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 27, 2012
This statistic shows the influence of television commercials on U.S. consumers when buying home improvement products 2011. The Farnsworth Group's survey revealed that ** percent of U.S. consumers felt that television commercials influenced how or where they shopped for home improvement products in 2011.
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