| Characteristic | Percentage of digital shoppers |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
July 2012
More information
Region
Worldwide
Survey time period
2012
Number of respondents
16,000 respondents
Special properties
People who have used technology during shopping processes
Supplementary notes
Occasional Online Shoppers shop online infrequently, with low usage across all product categories. They buy significantly less online compared with all segments except the Techno-Shy. When they do use digital channels, they prefer the Internet, e-mail and in-store technology, but they rarely use smartphone apps or social media during the shopping process.
The source does not provide exact information regarding the date of the survey or age of respondents.
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