| Characteristic | Agreement of companies |
|---|---|
| - | - |
| - | - |
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Source
Sources
Release date
November 2011
More information
Region
Worldwide
Survey time period
Spring 2011
Number of respondents
1,897 respondents
Special properties
Senior executives
Supplementary notes
"Socialising Your Brand identifies the hallmarks of a world class social brand.
"
"This report provides both conceptual and practical guidance on what it takes to execute brand sociability that delivers on specific business objectives and become world class."
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