In 2024, The Walt Disney Company's global retail sales of licensed consumer products and experiences reached an estimated ** billion U.S. dollars, making it the leading brand licensing company worldwide. Authentic Brands Group – which controls the rights over several celebrities, from Elvis Presley to Marilyn Monroe – ranked second with ** billion dollars.
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License! Global. (July 31, 2025). Leading merchandise licensors worldwide in 2024, by retail sales (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/294111/leading-organizations-in-licensed-merchandise-worldwide/
License! Global. "Leading merchandise licensors worldwide in 2024, by retail sales (in billion U.S. dollars)." Chart. July 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/294111/leading-organizations-in-licensed-merchandise-worldwide/
License! Global. (2025). Leading merchandise licensors worldwide in 2024, by retail sales (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/294111/leading-organizations-in-licensed-merchandise-worldwide/
License! Global. "Leading Merchandise Licensors Worldwide in 2024, by Retail Sales (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jul 2025, /statistics/294111/leading-organizations-in-licensed-merchandise-worldwide/
License! Global, Leading merchandise licensors worldwide in 2024, by retail sales (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/294111/leading-organizations-in-licensed-merchandise-worldwide/ (last visited July 24, 2026)
Leading merchandise licensors worldwide in 2024, by retail sales (in billion U.S. dollars) [Graph], License! Global, July 31, 2025. [Online]. Available: /statistics/294111/leading-organizations-in-licensed-merchandise-worldwide/
