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Consumer intent to purchase selected running shoe brand in the United States in 2026

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Source

Release date

April 2026

Region

United States

Survey time period

Jan 1st to Apr 29th 2026

Number of respondents

1,215 respondents

Age group

18 years and older

Citation formats

Consumer intent to purchase running shoe brands in the U.S. 2026

Published by
Bruna Rocco,
Jul 14, 2026

A sruvey conducted in the United States shows a clear link between running shoe brand purchase intent and interest in the 2026 FIFA World Cup. Among the brands analyzed, HOKA stands out, with ** percent of its prospective buyers saying they are very likely to watch the tournament and a further ** percent somewhat likely. This gives HOKA the highest combined level of viewer interest among all brands. Asics and Brooks follow closely, each with around **** of their audiences being very likely to watch. In contrast, Nike and New Balance record lower shares of highly engaged viewers and comparatively higher proportions of respondents who are not interested in the event.

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