In the third quarter of 2025, Douyin and Tmall remained the dominant online platforms for athleisure sales, each accounting for over ** percent of total sales across the three major e-commerce platforms. Compared with the same period last year, revenue share declined on both Douyin and JD.com, while Tmall recorded a slight increase.
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Eastmoney.com. (October 20, 2025). Revenue share of athletic wear on major e-commerce platforms in 3rd quarter of 2024 and 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1662240/athleisure-ecommerce-revenue-share-china/
Eastmoney.com. "Revenue share of athletic wear on major e-commerce platforms in 3rd quarter of 2024 and 2025." Chart. October 20, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1662240/athleisure-ecommerce-revenue-share-china/
Eastmoney.com. (2025). Revenue share of athletic wear on major e-commerce platforms in 3rd quarter of 2024 and 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1662240/athleisure-ecommerce-revenue-share-china/
Eastmoney.com. "Revenue Share of Athletic Wear on Major E-commerce Platforms in 3rd Quarter of 2024 and 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 20 Oct 2025, /statistics/1662240/athleisure-ecommerce-revenue-share-china/
Eastmoney.com, Revenue share of athletic wear on major e-commerce platforms in 3rd quarter of 2024 and 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1662240/athleisure-ecommerce-revenue-share-china/ (last visited July 24, 2026)
Revenue share of athletic wear on major e-commerce platforms in 3rd quarter of 2024 and 2025 [Graph], Eastmoney.com, October 20, 2025. [Online]. Available: /statistics/1662240/athleisure-ecommerce-revenue-share-china/