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Leading sportswear brands ranked by brand awareness in the United Kingdom in 2025

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Source

Release date

May 2025

Region

United Kingdom

Survey time period

April to May 2025

Number of respondents

1,247 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."

Citation formats

Most well-known sportswear brands in the UK 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 7, 2025

When it comes to the most well-known sportswear brands in the UK, Adidas and Nike go head-to-head. These sportswear giants are recognized by 96 and 95 percent of internet users, respectively, making them the most popular brands in this category. Puma, with a brand awareness of 93 percent, comes in third in this list, followed by Reebok.Ìý

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

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Sporting goods in the UKSporting goods industry in the U.S.Sports brandsSporting goods in CanadaFitness industry in the UK
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Access limited to Free Statistics. Premium Statistics are not included.
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