ÌÇÐÄÆƽâ°æ

Actions the government should take to help consumers become more sustainable in Europe in 2025

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

July 2025

Region

Europe

Survey time period

2025

Number of respondents

5,013 respondents

Age group

18 years and older

Supplementary notes

The survey was conducted across five of Zalando’s key markets: Germany, France, Italy, Sweden, and the UK.

Citation formats

Government actions to help consumers become more sustainable in Europe 2025

Published by
Bruna Rocco,
May 20, 2026

Consumers expect governments to play a key role in enabling more sustainable fashion, particularly through financial incentives and systemic support. Lowering taxes on sustainable fashion is the most cited measure at ** percent, followed by support for recycling, repair, and resale initiatives at **. Education and clearer standards are also seen as important, with around **** of respondents calling for public awareness efforts.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

Sustainable fashion worldwideApparel market in the U.S.Apparel market worldwide Sustainable packaging industry worldwideFast fashion in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.