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Holiday buyers who intended to do most of their holiday shopping online in the United States in 2025, by generation

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Source

Release date

September 2025

Region

North America, United States

Survey time period

August 2025

Number of respondents

1,000 gift buyers

Method of interview

Online survey

Citation formats

U.S.: Buyers who intend to do most of their holiday shopping online 2025, by category

Published by
F. Watty,
Mar 12, 2026

During the 2025 holiday season, ** percent of surveyed shoppers in the United States planned to buy their holiday purchases online. Among Gen Z holiday shoppers, ** percent intended to buy mostly online for the season, while ** percent of Boomers planned to do the same.

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