In 2021, approximately four in five shoppers in the United Kingdom (UK) said they were willing to hold off on purchasing home appliances until the item in question was discounted or on sale. Many UK-based shoppers felt the same way about apparel, footwear, travel, and sporting goods too. Among British consumers, bargain hunting was far less common for medicine.
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Picodi. (August 25, 2021). Share of consumers that are willing to wait until goods are discounted before purchasing in the United Kingdom (UK) in 2021, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1265968/share-of-uk-shoppers-that-would-wait-for-sales-to-buy-goods/
Picodi. "Share of consumers that are willing to wait until goods are discounted before purchasing in the United Kingdom (UK) in 2021, by product category." Chart. August 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1265968/share-of-uk-shoppers-that-would-wait-for-sales-to-buy-goods/
Picodi. (2021). Share of consumers that are willing to wait until goods are discounted before purchasing in the United Kingdom (UK) in 2021, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1265968/share-of-uk-shoppers-that-would-wait-for-sales-to-buy-goods/
Picodi. "Share of Consumers That Are Willing to Wait until Goods Are Discounted before Purchasing in The United Kingdom (Uk) in 2021, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Aug 2021, /statistics/1265968/share-of-uk-shoppers-that-would-wait-for-sales-to-buy-goods/
Picodi, Share of consumers that are willing to wait until goods are discounted before purchasing in the United Kingdom (UK) in 2021, by product category ÌÇÐÄÆƽâ°æ, /statistics/1265968/share-of-uk-shoppers-that-would-wait-for-sales-to-buy-goods/ (last visited August 02, 2026)
Share of consumers that are willing to wait until goods are discounted before purchasing in the United Kingdom (UK) in 2021, by product category [Graph], Picodi, August 25, 2021. [Online]. Available: /statistics/1265968/share-of-uk-shoppers-that-would-wait-for-sales-to-buy-goods/
