Almost ** percent of Colombians discover new brands through social media ads, making these platforms the most effective channel for this purpose. Word of mouth ranks second as a way to discover brands, even surpassing ads on television or websites.
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DataReportal, & Meltwater, & We Are Social. (March 3, 2025). Methods Used by Internet Users to Discover Brands in Colombia in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1657794/methods-used-by-colombian-internet-users-to-discover-brands/
DataReportal, und Meltwater, und We Are Social. "Methods Used by Internet Users to Discover Brands in Colombia in 2024." Chart. March 3, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1657794/methods-used-by-colombian-internet-users-to-discover-brands/
DataReportal, Meltwater, We Are Social. (2025). Methods Used by Internet Users to Discover Brands in Colombia in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1657794/methods-used-by-colombian-internet-users-to-discover-brands/
DataReportal, and Meltwater, and We Are Social. "Methods Used by Internet Users to Discover Brands in Colombia in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Mar 2025, /statistics/1657794/methods-used-by-colombian-internet-users-to-discover-brands/
DataReportal & Meltwater & We Are Social, Methods Used by Internet Users to Discover Brands in Colombia in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1657794/methods-used-by-colombian-internet-users-to-discover-brands/ (last visited July 28, 2026)
Methods Used by Internet Users to Discover Brands in Colombia in 2024 [Graph], DataReportal, & Meltwater, & We Are Social, March 3, 2025. [Online]. Available: /statistics/1657794/methods-used-by-colombian-internet-users-to-discover-brands/