* The sample includes individuals who work in companies providing services or products specialized in marketing, advertising, or digital communication, or in marketing, advertising, or communication departments of a company whose main activity is the same, as well as self-employed or freelance professionals specialized in marketing, advertising, or digital communication.
Citation formats
Most Used Competencies Within the Marketing Sector Spain 2018
This statistic presents the ranking of the most used professional skills within marketing according to industry professionals in Spain as of March 2018. According to a survey conducted during that month, the study participants identified digital strategy and communication as the two most utilized skills within this sector.
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IAB Spain. (July 5, 2018). Ranking of the most commonly used professional skills within marketing according to industry professionals in Spain as of March 2018 (in percent) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1641103/most-used-competencies-within-the-marketing-sector-spain/
IAB Spain. "Ranking of the most commonly used professional skills within marketing according to industry professionals in Spain as of March 2018 (in percent)." Chart. July 5, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1641103/most-used-competencies-within-the-marketing-sector-spain/
IAB Spain. (2018). Ranking of the most commonly used professional skills within marketing according to industry professionals in Spain as of March 2018 (in percent). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1641103/most-used-competencies-within-the-marketing-sector-spain/
IAB Spain. "Ranking of The Most Commonly Used Professional Skills within Marketing According to Industry Professionals in Spain as of March 2018 (in Percent)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jul 2018, /statistics/1641103/most-used-competencies-within-the-marketing-sector-spain/
IAB Spain, Ranking of the most commonly used professional skills within marketing according to industry professionals in Spain as of March 2018 (in percent) ÌÇÐÄÆƽâ°æ, /statistics/1641103/most-used-competencies-within-the-marketing-sector-spain/ (last visited July 28, 2026)
Ranking of the most commonly used professional skills within marketing according to industry professionals in Spain as of March 2018 (in percent) [Graph], IAB Spain, July 5, 2018. [Online]. Available: /statistics/1641103/most-used-competencies-within-the-marketing-sector-spain/
