| Characteristic | Nothing Attractive | Indifferent | Very Attractive |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Source
Release date
May 2022
More information
Region
Chile
Survey time period
April 2022
Number of respondents
1,200 respondents*
Age group
13 years or more
Method of interview
Online survey
Supplementary notes
The question was asked as follows:
"On a scale from 1 to 5, where 1 is 'not attractive at all' and 5 is 'very attractive,' please indicate how attractive the advertising that appears on the social networks you use is."
* Respondents may be users of more than one social network.
WhatsApp: N = 1,148
Instagram: N = 945
Facebook: N = 933
YouTube: N = 831
TikTok: N = 571
Twitter: N = 346
Pinterest: N = 310
Telegram: N = 250
LinkedIn: N = 151
Twitch: N = 137
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