| Characteristic | Consumer contacts in millions |
|---|---|
| Coca-Cola | 124.5 |
| ElPozo | 105.2 |
| Central Lechera Asturiana | 83.8 |
| °ä²¹³¾±è´Ç´Ú°ùÃ´Ç | 79.8 |
| Danone | 58.7 |
| Gallo | 58.5 |
| Casa Tarradellas | 45.3 |
| Bimbo | 42.1 |
| Don Simón | 41.8 |
| Pescanova | 39.6 |
| Activia | 38.5 |
| Puleva | 38.4 |
| Gallina Blanca | 35.9 |
| ±·±ð²õ³Ù±ôé | 33.8 |
| Gullon | 33 |
| Magic | 30.3 |
| Colgate | 28.7 |
| Argal | 28.6 |
| Fanta | 28.1 |
| Fairy | 25.9 |
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Source
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Region
Spain
Survey time period
2023
Supplementary notes
* Consumer Contacts (CRP, by its acronym in English) are a marketing metric that measures how many times a brand effectively interacts with consumers, combining market penetration (households that buy the brand) and purchase frequency (number of times the product is purchased). They serve to evaluate the reach and influence of a brand in a market, helping to understand its impact and compare its performance against the competition.
The source does not record an update date. The data access date is being considered.
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