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The e-commerce market value in Malaysia reached around ** billion Malaysian ringgit in 2024. This was an increase by nearly *** billion Malaysian ringgit compared to 2023, when the e-commerce value was at around **** billion Malaysian ringgit. The value of e-commerce in the country has been increasing since 2016. 

Online shopping behavior

At the beginning of the COVID-19 pandemic, the Malaysian government imposed the Movement Control Order (MCO), which drove consumers to shop online instead of at physical stores. Malaysia’s high internet penetration rate also became a factor that contributed to the rise of the e-commerce industry. The share of online shoppers in Malaysia gradually increased from the second quarter of 2020. The majority of consumers also admitted that the pandemic had changed their shopping habits, especially the frequency of making online purchases.

Popularity of e-commerce marketplaces

The increasing value of the e-commerce market was also caused by the popularity of online marketplaces. The leading e-commerce sites in Malaysia, like Shopee, Lazada, and PG Mall, received millions of clicks monthly. The gross merchandise value (GMV) of the Malaysian e-commerce market, or the total value of merchandise sold in C2C exchange sites, is expected to increase by at least ** percent by 2025.