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How important is it for you to buy ethical and/or eco-friendly clothing?

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Source

Release date

November 2021

Region

France

Survey time period

September 10 - September 29, 2021

Number of respondents

11,483 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Survey conducted among 11,483 people representative of the national population of each country (France, Germany, Austria, Denmark, Finland, Italy, Norway, Spain, Sweden, Switzerland)

Citation formats

Importance of Clothing Sustainability in Europe 2021

Published by
F. Watty,
Dec 18, 2025
This statistic illustrates the level of importance that consumers in Europe placed on sustainability when purchasing clothing in 2021. Nearly half of the respondents stated that it was somewhat important or even very important for them to buy ethical or eco-friendly clothing.
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