| Characteristic | Extremely positive | Somewhat positive | Neutral |
|---|---|---|---|
| Merrell | 88% | 11% | 1% |
| Birkenstock | 83% | 14% | - |
| L.L. Bean | 82% | 14% | 5% |
| Jordan | 78% | 17% | 4% |
| The North Face | 71% | 27% | - |
| Timberland | 76% | 20% | 4% |
| Keen | 72% | 24% | 2% |
| Nike | 72% | 23% | 4% |
| Under Armour | 72% | 22% | 5% |
| Wolverine | 73% | 22% | 6% |
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Source
Source
Release date
April 2014
More information
Region
United States
Survey time period
March - April 2014
Number of respondents
4,201 respondents
Age group
13 years and older
Special properties
Consumers who have purchased athletic footwear or apparel in the last year
Method of interview
Online panel
Supplementary notes
* Respondents were asked to rank different possible influences on a scale from "extremely important" to "not at all important"
** The statistic does not give the percentages for "somewhat unimportant" and "not at all important"
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