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Ways that travelers want artifial intelligence to improve their travel experiences worldwide as of May 2025

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Source

Release date

July 2025

Region

Worldwide

Survey time period

April to May, 2025

Number of respondents

37,325*

Method of interview

Online survey

Supplementary notes

*Respondent base: 

Argentina: 1,012, Australia: 1,013, Austria: 500, Belgium: 1,000, Brazil: 2,006, Canada: 1,007, China: 2,018, Colombia: 1,023, Croatia: 509, Denmark: 508, France: 2,031, Germany: 2,033, Hong Kong: 1,006, India: 2,004, Ireland: 504, Israel: 505, Italy: 1,000, Japan: 1,029, Mexico: 2,014, Netherlands: 1,008, New Zealand: 1,015, Portugal: 1,013, Singapore: 1,002, South Korea: 1,006, Spain: 1,006, Sweden: 502, Switzerland: 501, Taiwan: 1,022, Thailand: 1,002, UAE: 513, UK: 2,005, United States: 2,004, Vietnam: 1,004.

Citation formats

How travelers want AI to improve their travel experiences worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 24, 2025

When surveyed in 2025, the leading way that travelers wanted artificial intelligence (AI) to improve their travel experiences was by being given recommendations on how to avoid overcrowded destinations or peak times, with over ** percent saying so. Comparatively, ** percent of respondents said that they wanted tips on where to dine. 

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Statistics on " Artificial intelligence (AI) use in travel and tourism "

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Artificial intelligence (AI) use in travel and tourismAirbnbExpedia Group, Inc.Tripadvisor, Inc.Online travel market
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