In 2025, travel organizations in the United States were surveyed on their use of generative and agentic artificial intelligence (AI). While only percent of organizations said they were not using generative AI, a comparative ** percent said that they were not using agentic AI.
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McKinsey & Company. (September 16, 2025). Use of generative vs. agentic artificial intelligence in travel organizations in the United States as of summer 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1626110/generative-vs-agentic-ai-use-travel-companies-us/
McKinsey & Company. "Use of generative vs. agentic artificial intelligence in travel organizations in the United States as of summer 2025." Chart. September 16, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1626110/generative-vs-agentic-ai-use-travel-companies-us/
McKinsey & Company. (2025). Use of generative vs. agentic artificial intelligence in travel organizations in the United States as of summer 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1626110/generative-vs-agentic-ai-use-travel-companies-us/
McKinsey & Company. "Use of Generative Vs. Agentic Artificial Intelligence in Travel Organizations in The United States as of Summer 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Sep 2025, /statistics/1626110/generative-vs-agentic-ai-use-travel-companies-us/
McKinsey & Company, Use of generative vs. agentic artificial intelligence in travel organizations in the United States as of summer 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1626110/generative-vs-agentic-ai-use-travel-companies-us/ (last visited July 29, 2026)
Use of generative vs. agentic artificial intelligence in travel organizations in the United States as of summer 2025 [Graph], McKinsey & Company, September 16, 2025. [Online]. Available: /statistics/1626110/generative-vs-agentic-ai-use-travel-companies-us/