Japan: cosmetics market size 2024| ��ƽ��

Shipment value of the Japanese cosmetics market from fiscal year 2014 to 2023 with a forecast for 2024 (in trillion Japanese yen)

Characteristic	Shipment value in trillion Japanese yen
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Release date

September 2024

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Region

Japan

Survey time period

fiscal years 2014 to 2023; the Japanese fiscal years runs from April 1 to March 31 of the following year

Special properties

the market size is based on the shipment value at brand manufacturers

Supplementary notes

*Forecast.
Research targets were cosmetic brand manufacturers, cosmetic contract manufacturers, cosmetic raw material makers and trading firms, and distributors.

Data prior to fiscal year 2019 comes from previous reporting.
100 Japanese yen equal 0.68 U.S. dollars or 0.62 euros as of September 2024.
Values have been rounded.

Citation formats

Cosmetics shipments in Japan generated a market value of approximately *** trillion Japanese yen in fiscal year 2023. The country is one of the world’s leading markets for cosmetic products. Skincare was the dominating category of the domestic beauty market. Within this segment, skin lotions were by far the most popular skin care product, catering to male and female consumers.

Who are Japan’s major beauty companies?

Leading Japanese cosmetics groups are regularly listed as some of the top global beauty manufacturers, including companies such as Shiseido, Kosé, and Pola Orbis, all operating on a multitude of successful sub-brands in Japan and abroad. Brands focusing primarily on the domestic market, such as Fancl additionally contribute to the major success story of the Japanese cosmetics industry.

What are the current trends in Japanese beauty and skin care?

Japanese consumers value high-quality products and state-of-the-art technologies when purchasing beauty goods. Therefore, dermatological cosmetics, brands involving doctor-researched and developed products, and recommended at medical facilities register surging sales in Japan.
The health and sustainability awareness of Japanese consumers add to the steady growth of natural and organic beauty products, following a general trend towards more conscious and wellness-related purchasing decisions.