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Average price of weekly app subscription from 2022 to 2025, by region (in U.S. dollars)

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Sources

Release date

July 2025

Region

Worldwide

Survey time period

2022 to 2025

Special properties

Apple App Store only, proceeds after Apple's 15% / 30% commission

Supplementary notes

The information is based on anonymized in-app subscription data from the App Store.

The source analyzed 1.9 billion U.S. dollars in revenue across more than 11,000 apps. 

Citation formats

Average weekly subscription app pricing 2022-2025, by region

Published by
Christy Tila,
Jul 29, 2025

From 2022 to 2025, most of the analyzed regions saw a stable year-on-year growth in the average pricing of weekly app subscription plans. Europe saw the most increase, with prices growing from *** U.S. dollars in 2022 to *** U.S. dollars in 2025. The United States had a similar but slightly reduced growth trajectory in comparison to the European region, reaching a peak of *** U.S. dollars in 2025. Latin America was the only region in which the value of weekly subscriptions plans fluctuated and decreased, reaching its highest price in 2023.

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