According to a study conducted between 2024 and 2025, weekly in-app subscriptions were generally the most popular subscription duration across app categories. Weekly subscriptions generated **** of the revenue of productivity and utilities apps, ** percent of the revenue of photo and video apps, and ** percent of the revenue of education apps. Meanwhile, annual subscriptions were more popular when it came to health and fitness apps, making up ** percent of the total revenue. Monthly subscriptions and other durations represented smaller shares of revenue across categories.Â
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Adapty. (July 14, 2025). Distribution of in-app subscription revenue from 2024 to 2025, by duration and category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1619220/share-of-in-app-subscription-revenue-by-duration-and-category/
Adapty. "Distribution of in-app subscription revenue from 2024 to 2025, by duration and category." Chart. July 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1619220/share-of-in-app-subscription-revenue-by-duration-and-category/
Adapty. (2025). Distribution of in-app subscription revenue from 2024 to 2025, by duration and category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1619220/share-of-in-app-subscription-revenue-by-duration-and-category/
Adapty. "Distribution of In-app Subscription Revenue from 2024 to 2025, by Duration and Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jul 2025, /statistics/1619220/share-of-in-app-subscription-revenue-by-duration-and-category/
Adapty, Distribution of in-app subscription revenue from 2024 to 2025, by duration and category ÌÇÐÄÆƽâ°æ, /statistics/1619220/share-of-in-app-subscription-revenue-by-duration-and-category/ (last visited July 29, 2026)
Distribution of in-app subscription revenue from 2024 to 2025, by duration and category [Graph], Adapty, July 14, 2025. [Online]. Available: /statistics/1619220/share-of-in-app-subscription-revenue-by-duration-and-category/
