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Average price of monthly app subscription from 2022 to 2025, by region (in U.S. dollars)

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Sources

Release date

July 2025

Region

Worldwide

Survey time period

2022 to 2025

Special properties

Apple App Store only, proceeds after Apple's 15% / 30% commission

Supplementary notes

The information is based on anonymized in-app subscription data from the App Store.

The source analyzed 1.9 billion U.S. dollars in revenue across more than 11,000 apps. 

Citation formats

Average monthly subscription app pricing 2022-2025, by region

Published by
Christy Tila,
Jul 29, 2025

Between 2022 and 2025, the average price for monthly app subscriptions saw fluctuation in the regions of the Asia-Pacific, Latin America, and the Middle East and Africa, while Europe and the United States experienced a stable year-on-year growth. Latin America had the overall lowest prices for this type of subscription throughout the analysed period, reaching a maximum value of *** U.S. dollars in 2023. In contrast, the United States reached a peak value for monthly subscriptions in 2025, at **** U.S. dollars.

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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Talk to sales for pricing
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