*The source counts the answers of the survey conducted in December 2024 as figures for fiscal year 2024. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year.
Sample size of age groups: 13 to 19 years: n=140 20 to 29 years: n=218 30 to 39 years: n=237 40 to 49 years: n=306 50 to 59 years: n=330 60 to 69 years: n=271 70 to 79 years: n=298
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Instagram's penetration rate in Japan FY 2024, by age group
Instagram was used by almost ** percent of people in their twenties in Japan in fiscal year 2024. While more than of people between the ages of 13 and 49 used the social networking service, the penetration rate was lower among older age groups.
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Ministry of Internal Affairs and Communications (Japan). (June 27, 2025). Share of people who use Instagram in Japan in fiscal year 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1077534/japan-instagram-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan). "Share of people who use Instagram in Japan in fiscal year 2024, by age group." Chart. June 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1077534/japan-instagram-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan). (2025). Share of people who use Instagram in Japan in fiscal year 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1077534/japan-instagram-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan). "Share of People Who Use Instagram in Japan in Fiscal Year 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jun 2025, /statistics/1077534/japan-instagram-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan), Share of people who use Instagram in Japan in fiscal year 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1077534/japan-instagram-penetration-rate-by-age-group/ (last visited July 21, 2026)
Share of people who use Instagram in Japan in fiscal year 2024, by age group [Graph], Ministry of Internal Affairs and Communications (Japan), June 27, 2025. [Online]. Available: /statistics/1077534/japan-instagram-penetration-rate-by-age-group/
