based on diary entries; 1,798 male and 1,802 female respondents; excluding time spent on video sharing services
Method of interview
Questionnaire
Supplementary notes
*The source counts the answers of the survey conducted in December 2024 as figures for fiscal year 2024. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. **Figures are based on diary entries of 1,800 respondents. Answers represent the average usage time of two weekdays, which is why the sample size is indicated as 3,600 respondents.
Citation formats
Average social media usage time per weekday Japan FY 2024, by gender
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Ministry of Internal Affairs and Communications (Japan). (June 27, 2025). Average time people spend using social media per weekday in Japan in fiscal year 2024, by gender (in minutes) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1414558/japan-average-time-spent-social-media-per-weekday-by-gender/
Ministry of Internal Affairs and Communications (Japan). "Average time people spend using social media per weekday in Japan in fiscal year 2024, by gender (in minutes)." Chart. June 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1414558/japan-average-time-spent-social-media-per-weekday-by-gender/
Ministry of Internal Affairs and Communications (Japan). (2025). Average time people spend using social media per weekday in Japan in fiscal year 2024, by gender (in minutes). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1414558/japan-average-time-spent-social-media-per-weekday-by-gender/
Ministry of Internal Affairs and Communications (Japan). "Average Time People Spend Using Social Media per Weekday in Japan in Fiscal Year 2024, by Gender (in Minutes)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jun 2025, /statistics/1414558/japan-average-time-spent-social-media-per-weekday-by-gender/
Ministry of Internal Affairs and Communications (Japan), Average time people spend using social media per weekday in Japan in fiscal year 2024, by gender (in minutes) ÌÇÐÄÆƽâ°æ, /statistics/1414558/japan-average-time-spent-social-media-per-weekday-by-gender/ (last visited August 02, 2026)
Average time people spend using social media per weekday in Japan in fiscal year 2024, by gender (in minutes) [Graph], Ministry of Internal Affairs and Communications (Japan), June 27, 2025. [Online]. Available: /statistics/1414558/japan-average-time-spent-social-media-per-weekday-by-gender/
