| Characteristic | Share of respondents |
|---|---|
| Free-to-play (with optional in-game purchases) | 42% |
| Recommendations from friends or family | 33% |
| Interesting and well-developed narrative or storyline | 29% |
| Strong focus on single player or solo gameplay | 28% |
| My friends playing the game | 25% |
| Positive reviews or ratings from other players (e.g. Steam reviews) | 22% |
| No pay-to-win elements (e.g. items bought with real life currency offer no in-game advantage) | 22% |
| The game being on sale or discounted | 20% |
| Positive reviews or ratings from gaming press websites (e.g. GamesRadar+, IGN etc) | 19% |
| Being familiar with the game developer or publisher | 17% |
| Cool-looking and customizable characters | 17% |
| Wide range of achievements or unlockables | 17% |
| Recognizing the brand or characters in the game | 17% |
| If the game had opportunities to be creative (e.g. customizable characters, maps, game modes etc) | 13% |
| If it was currently trending or is very widely played | 13% |
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Source
Sources
Release date
March 2025
More information
Region
United States
Survey time period
Q3 2024
Supplementary notes
Original question: Which of the following, if any, would motivate you to download or play a new game? By new game, we mean a game that you've never played before. These could be games that already exist or are newly released.
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