among consumers who own a smart TV or an internet TV device and watch a paid or free video streaming service
Supplementary notes
Survey question: "Which of the following are reasons you’re now watching more video streaming services?" Definition of age groups: Gen Z: born after 1996 (under 25 years old); Millennials: born between 1983 and 1996 (25-38 years old); Gen X: born between 1967 and 1981 (39-54 years old); Boomers: born between 1948 and 1966 (55-73 years old).
Citation formats
Reasons why consumers watch more streaming services in Italy 2021, by generation
A survey from the second quarter of 2021 found that the majority of respondents watched more streaming services because of new or original content, with ** percent citing this as the reason. Among Gen Z, this was the case for ** percent, while ** percent of baby boomers said that new and own productions increased their video streaming consumption. Overall, the second most common reason was spending more time at home during COVID-19, followed by the possibility to watch anytime and anywhere.
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Criteo. (October 5, 2021). Reasons to watch more video streaming services in Italy in 2nd quarter 2021, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1329881/italy-video-streaming-reasons/
Criteo. "Reasons to watch more video streaming services in Italy in 2nd quarter 2021, by generation." Chart. October 5, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1329881/italy-video-streaming-reasons/
Criteo. (2021). Reasons to watch more video streaming services in Italy in 2nd quarter 2021, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1329881/italy-video-streaming-reasons/
Criteo. "Reasons to Watch More Video Streaming Services in Italy in 2nd Quarter 2021, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Oct 2021, /statistics/1329881/italy-video-streaming-reasons/
Criteo, Reasons to watch more video streaming services in Italy in 2nd quarter 2021, by generation ÌÇÐÄÆƽâ°æ, /statistics/1329881/italy-video-streaming-reasons/ (last visited July 20, 2026)
Reasons to watch more video streaming services in Italy in 2nd quarter 2021, by generation [Graph], Criteo, October 5, 2021. [Online]. Available: /statistics/1329881/italy-video-streaming-reasons/
