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Frequency of watching Netflix in the United States as of March 2025, by age group

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Source

In cooperation with
Release date

April 2025

Region

United States

Survey time period

March 2024 to March 2025

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

The source adds the following information: "Profiles data for the US is nationally representative and weighted by age, gender, education, region, and race."

Citation formats

Frequency of using Netflix in the U.S. 2025, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 12, 2025

Daily Netflix use is most common among younger age groups in the United States, a survey from 2025 found. Americans aged 55 years or older were least likely to use Netflix on a daily basis, as ** percent in this age group stated they did so. By contrast, ** percent of Americans between 25 and 34 years watched Netflix at least once a day.

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