Willingness to provide retailers additional information about shopping preferences to receive personalized communication in selected European countries in 2025
Characteristic
Yes
No
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Austria, Bulgaria, France, Germany, Hungary, Italy, Romania, Spain
Survey time period
March 2025
Number of respondents
9,482 respondents
Age group
18 years and older
Supplementary notes
This question was phrased by the source as follows: "Would you be willing to provide retailers and brands with additional information about your shopping preferences in order to receive personalized communication?"
Citation formats
Disposition to provide information to brands for personalized messages in Europe 2025
Over ** percent of shoppers in Germany were not willing to share extra informations to brands or retailes to recieve personalized communications in 2025. On the other hand, ** percent of shoppers in Romania were disposed to share information in order to get personalized communication from retailers. Overall, ** percent of shoppers in the selected european countries were willing to share extra information to recieve personalized messages.
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ShopFully. (June 24, 2025). Willingness to provide retailers additional information about shopping preferences to receive personalized communication in selected European countries in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1660746/willingness-to-provide-retailers-extra-information-in-europe/
ShopFully. "Willingness to provide retailers additional information about shopping preferences to receive personalized communication in selected European countries in 2025." Chart. June 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1660746/willingness-to-provide-retailers-extra-information-in-europe/
ShopFully. (2025). Willingness to provide retailers additional information about shopping preferences to receive personalized communication in selected European countries in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1660746/willingness-to-provide-retailers-extra-information-in-europe/
ShopFully. "Willingness to Provide Retailers Additional Information about Shopping Preferences to Receive Personalized Communication in Selected European Countries in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Jun 2025, /statistics/1660746/willingness-to-provide-retailers-extra-information-in-europe/
ShopFully, Willingness to provide retailers additional information about shopping preferences to receive personalized communication in selected European countries in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1660746/willingness-to-provide-retailers-extra-information-in-europe/ (last visited July 31, 2026)
Willingness to provide retailers additional information about shopping preferences to receive personalized communication in selected European countries in 2025 [Graph], ShopFully, June 24, 2025. [Online]. Available: /statistics/1660746/willingness-to-provide-retailers-extra-information-in-europe/
