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Share of affluent consumers purchasing luxury brands and services online in Europe, North America, and Asia in the 2nd quarter 2026, by device

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Source

In cooperation with
Release date

July 2026

Region

North America, Asia, Europe

Survey time period

Q2 2026

Number of respondents

468 respondents*

Age group

18 years and older

Special properties

affluent and high net worth individuals

Supplementary notes

*165 respondents in Europe, 162 in North America, and 141 in Asia Pacific.

This question was phrased by the source as follows: "Within the past 12 months, how have you purchased luxury brands or services?".

Multiple answers were possible.

Citation formats

Online luxury shopping worldwide 2026, by device

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 21, 2026

According to a survey conducted in the second quarter of 2026, around ** percent of affluent consumers purchased luxury brands or services via computers in Europe, North America, and Asia. Furthermore, roughly **** percent of the respondents had purchased luxury goods through mobiles. 

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Luxury e-commerceGlobal personal luxury goods industryLuxury watch industryLuxury goods in EuropeGlobal prestige/luxury cosmetics
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