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Most popular fashion brands for casual wear in Japan as of March 2024

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Source

Release date

April 2024

Region

Japan

Survey time period

March 4 to 6, 2024

Number of respondents

5,257 respondents

Age group

15-64 years

Special properties

survey on smartphones among LINE users; only one answer allowed

Method of interview

Online survey

Supplementary notes

Original question: "What is your favorite fashion brand for casual wear?"

Citation formats

Favorite casual wear brands in Japan 2024

Published by
Bruna Rocco,
Apr 17, 2024

UNIQLO was the most popular casual wear brand in Japan. As revealed in a survey conducted in March 2024, the Japanese fashion brand UNIQLO, owned by Fast Retailing, was reported as the favorite casual wear brand of almost ** percent of respondents. GU, also owned by the same parent company, followed in second place.

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Statistics on " Fashion industry in Japan "

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Overview

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Clothing

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Retail channels

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Shopping behavior

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Accessories

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Major companies

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Sustainable fashion

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Footwear

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Topics

Fashion industry in JapanE-commerce in JapanFMCG market in JapanShopping behavior in JapanDigital shopping behavior in Japan
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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