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Retail value of the women's underwear market in Japan from 2015 to 2024 with a forecast for 2025 (in billion Japanese yen)

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Source

Release date

December 2025

Region

Japan

Survey time period

2014 to 2024

Special properties

market size is based on retail value

Supplementary notes

*Forecast.
Research targets were manufacturers, wholesalers and retailers that operate in the underwear and legwear markets. 

100 Japanese yen equal 0.65 U.S. dollars or 0.55 euros as of February 2026. 
Values have been rounded. 

Citation formats

Women's innerwear market size in Japan 2015-2025

Published by
Bruna Rocco,
Feb 17, 2026

The retail value of underwear for women in Japan was forecast to reach *** billion Japanese yen in 2024, remaining at a similar level as the previous year. The highest annual decline was recorded in 2020, when the market shrank by almost nine percent compared to the previous year.

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