Global: top online stores by net sales 2025| ��ƽ��

Top online stores worldwide in 2025, by e-commerce net sales (in billion U.S. dollar)

Characteristic	E-commerce revenue in billion U.S. dollar
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Supplementary notes

The encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

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Chinese online retailer pinduoduo.com leads the global e-commerce market, boasting a worldwide revenue of billion U.S. dollars in 2025, followed by douyin.com at billion dollars. Taobao.com secures the third position with approximately billion in revenue. China was home to all five of the world’s leading online retailers by revenue that year.

For an extended ranking as well as rankings in specific product categories or countries please visit . The provides detailed information for over 30,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analysis, market development, marketing budget, and interesting KPIs, such as traffic, shipping providers, payment options, social media activity and many more.