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Trending paid content on short video platforms in China in 2023

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Sources

Release date

December 2023

Region

China

Survey time period

September and October 2023

Number of respondents

5,000+

Age group

10 years and older

Special properties

short video users

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Trending paid content on short video platforms in China 2023

Published by
Christy Tila,
Jul 8, 2024

According to a survey conducted in 2023, paying users on short videos apps expressed the highest interest in content related to traditional culture, popular science, and general knowledge. Over ** percent of these surveyed users were intended to pay for such short video materials. Paying users accounted for around two-thirds of the user size of short-form video platforms in China.

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Topics

Short video apps in ChinaSocial media in ChinaOnline videos in ChinaTikTokByteDance
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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