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Advertising revenue per user of most popular social media and social video platforms in the United States in 2024 and 2026 (in U.S. dollars)

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Sources

Release date

October 2024

Region

United States

Survey time period

2024

Number of respondents

4,004 respondents

Special properties

forecast

Supplementary notes

*Forecasted data

Citation formats

Ad revenue of leading social video platforms per user in the U.S. 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 3, 2025

In 2024, social video platform Instagram had the highest advertising revenue per user in the United States, with an estimated U.S. dollars in estimated monthly revenues. Instagram's ad revenue per user was projected to experience a growth of **** percent by 2026, surpassing ** U.S. dollars per user. In comparison, Snapchat was estimated to have ad revenue of less than *** dollars per user. TikTok, which is still subjected to a possible ban by ** in the United States, was projected to have ad revenues of almost U.S. dollars per user in 2024.

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