As of January 2024, the majority of Snapchat users aged 18 and older in Nigeria that advertising firms could potentially reach were women at just over ** percent. On the other hand, around **** percent of the Snapchat ad audience were men. Overall, the number of Snapchat users in Nigeria was forecast at million in 2024.
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DataReportal, & Hootsuite, & We Are Social. (February 23, 2024). Share of Snapchat users in Nigeria potentially reachable with advertising as of January 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1325502/share-of-snapchat-advertising-audience-in-nigeria-by-gender/
DataReportal, und Hootsuite, und We Are Social. "Share of Snapchat users in Nigeria potentially reachable with advertising as of January 2024, by gender." Chart. February 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1325502/share-of-snapchat-advertising-audience-in-nigeria-by-gender/
DataReportal, Hootsuite, We Are Social. (2024). Share of Snapchat users in Nigeria potentially reachable with advertising as of January 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1325502/share-of-snapchat-advertising-audience-in-nigeria-by-gender/
DataReportal, and Hootsuite, and We Are Social. "Share of Snapchat Users in Nigeria Potentially Reachable with Advertising as of January 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Feb 2024, /statistics/1325502/share-of-snapchat-advertising-audience-in-nigeria-by-gender/
DataReportal & Hootsuite & We Are Social, Share of Snapchat users in Nigeria potentially reachable with advertising as of January 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1325502/share-of-snapchat-advertising-audience-in-nigeria-by-gender/ (last visited August 04, 2026)
Share of Snapchat users in Nigeria potentially reachable with advertising as of January 2024, by gender [Graph], DataReportal, & Hootsuite, & We Are Social, February 23, 2024. [Online]. Available: /statistics/1325502/share-of-snapchat-advertising-audience-in-nigeria-by-gender/
