As of August 2020, approximately ** percent of small and medium-sized businesses that used WhatsApp as a sales channel in Brazil belonged to the clothing and accessories category. Meanwhile, around ** percent of the small and medium-sized enterprises were using Facebook, Inc.'s instant messaging mobile app to sell furniture. Between 2018 and 2021, the number of Whatsapp users in Brazil had an estimated growth of ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Decode. (October 9, 2020). Distribution of small and medium-sized enterprises that used WhatsApp as a sales channel in Brazil as of August 2020, by category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/1200078/whatsapp-smes-brazil-type/
Decode. "Distribution of small and medium-sized enterprises that used WhatsApp as a sales channel in Brazil as of August 2020, by category." Chart. October 9, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/1200078/whatsapp-smes-brazil-type/
Decode. (2020). Distribution of small and medium-sized enterprises that used WhatsApp as a sales channel in Brazil as of August 2020, by category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/1200078/whatsapp-smes-brazil-type/
Decode. "Distribution of Small and Medium-sized Enterprises That Used Whatsapp as a Sales Channel in Brazil as of August 2020, by Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 Oct 2020, /statistics/1200078/whatsapp-smes-brazil-type/
Decode, Distribution of small and medium-sized enterprises that used WhatsApp as a sales channel in Brazil as of August 2020, by category ÌÇÐÄÆÆ½â°æ, /statistics/1200078/whatsapp-smes-brazil-type/ (last visited July 22, 2026)
Distribution of small and medium-sized enterprises that used WhatsApp as a sales channel in Brazil as of August 2020, by category [Graph], Decode, October 9, 2020. [Online]. Available: /statistics/1200078/whatsapp-smes-brazil-type/