A survey conducted in January 2022 revealed WhatsApp as the most used platform among social media and messaging apps in India, with ** percent of respondents using it many times a day. This was followed by YouTube, Facebook, and Instagram. The source revealed, despite the popularity of social media and messaging apps among Indians, three-fifth of the population never used these platforms,mainly due to lack of access to technology or smartphones.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Konrad-Adenauer-Stiftung. (October 27, 2022). Frequency of using social media and messaging platforms in India as of January 2022, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1388171/india-social-media-and-messaging-app-usage-by-platform/
Konrad-Adenauer-Stiftung. "Frequency of using social media and messaging platforms in India as of January 2022, by platform." Chart. October 27, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1388171/india-social-media-and-messaging-app-usage-by-platform/
Konrad-Adenauer-Stiftung. (2022). Frequency of using social media and messaging platforms in India as of January 2022, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1388171/india-social-media-and-messaging-app-usage-by-platform/
Konrad-Adenauer-Stiftung. "Frequency of Using Social Media and Messaging Platforms in India as of January 2022, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Oct 2022, /statistics/1388171/india-social-media-and-messaging-app-usage-by-platform/
Konrad-Adenauer-Stiftung, Frequency of using social media and messaging platforms in India as of January 2022, by platform ÌÇÐÄÆƽâ°æ, /statistics/1388171/india-social-media-and-messaging-app-usage-by-platform/ (last visited July 25, 2026)
Frequency of using social media and messaging platforms in India as of January 2022, by platform [Graph], Konrad-Adenauer-Stiftung, October 27, 2022. [Online]. Available: /statistics/1388171/india-social-media-and-messaging-app-usage-by-platform/
