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Share of consumers holding a physical or mobile supermarket loyalty card/scheme in the United Kingdom in 2024, by age

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Source

Release date

May 2024

Region

United Kingdom

Survey time period

2024

Number of respondents

1,010 respondents

Age group

18-64 years

Supplementary notes

The question was originally stated as "Are your loyalty cards/schemes predominantly physical or on your phone?"

Figures are rounded

Citation formats

Physical or mobile supermarket loyalty card or scheme holders in the UK 2024, by age

Published by
T. Ozbun,
Dec 5, 2024

According to a survey carried out among UK shoppers in 2024, the majority of respondents aged between 18 and 34 stated having their loyalty cards or schemes predominantly on their phone. On the other hand, among those between 50 and 64 years, over half had physical loyalty cards or schemes.

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