207 skin care ingredients were analyzed using Google Search data. Different keyword variations for each ingredient were taken into consideration. The rankings were based on the total average monthly searches for each ingredient over the past 12 months.
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Most popular skin care ingredients Australia 2023, by average monthly search volume
Vitamin C came out on top as Australia's most searched for skin care ingredient on Google in the 12 months to December 2023, with an average monthly search volume of around ** queries. Hyaluronic acid and retinol were the country's next most popular skin care ingredients by Google search volumes.
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Retail Beauty Australia. (April 15, 2024). Most searched skin care ingredients on Google search in Australia in the 12 months to December 2023, by average monthly search volume [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1498563/australia-most-searched-for-skincare-ingredients-on-google/
Retail Beauty Australia. "Most searched skin care ingredients on Google search in Australia in the 12 months to December 2023, by average monthly search volume." Chart. April 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1498563/australia-most-searched-for-skincare-ingredients-on-google/
Retail Beauty Australia. (2024). Most searched skin care ingredients on Google search in Australia in the 12 months to December 2023, by average monthly search volume. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1498563/australia-most-searched-for-skincare-ingredients-on-google/
Retail Beauty Australia. "Most Searched Skin Care Ingredients on Google Search in Australia in The 12 Months to December 2023, by Average Monthly Search Volume." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Apr 2024, /statistics/1498563/australia-most-searched-for-skincare-ingredients-on-google/
Retail Beauty Australia, Most searched skin care ingredients on Google search in Australia in the 12 months to December 2023, by average monthly search volume ÌÇÐÄÆƽâ°æ, /statistics/1498563/australia-most-searched-for-skincare-ingredients-on-google/ (last visited July 30, 2026)
Most searched skin care ingredients on Google search in Australia in the 12 months to December 2023, by average monthly search volume [Graph], Retail Beauty Australia, April 15, 2024. [Online]. Available: /statistics/1498563/australia-most-searched-for-skincare-ingredients-on-google/
