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Leading motivations for purchasing skin care products among consumers in Australia as of October 2024

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Source

Release date

February 2025

Region

Australia

Survey time period

September 13 to October 1, 2024

Number of respondents

1,002*

Special properties

base: Australians who purchase skin care products

Supplementary notes

*Question specific respondent count: n>1,000.

Survey question: What are the main reasons you purchase skin care products?

Multiple responses were possible.

Citation formats

Key motivations for skin care product purchasing Australia 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 2, 2025

In a 2024 survey conducted among Australians regarding their skin care product purchasing habits, the leading reason for purchasing skin care products among respondents was to protect their skin, at around **** of those surveyed. Making their skin feel good and improving skin for health benefits were also prevalent motivations among those surveyed.

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