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**** emerged as the most popular cosmetic procedure worldwide in 2024, with over *** million operations performed. This was closely followed by * and ****, highlighting the diverse range of aesthetic enhancements sought by individuals globally. However, while body conturing is facing a downward trend, facial operations are still growing.

Global distribution of cosmetic procedures

The United States and Brazil stand out as leaders in the cosmetic surgery industry. While Brazil tops the list for surgical procedures, the U.S. maintains overall dominance due to its high volume of nonsurgical treatments. In 2024, the U.S. boasted the highest number of plastic surgeons globally, with professionals, followed by Brazil with . This concentration of expertise correlates with the countries' high rates of cosmetic procedures, both surgical and non-invasive.

The growth in medical aesthetics

The growth in nonsurgical cosmetic procedures, known as medical aesthetics, cannot be measured alone by the figures from this report. The ISAPS records only procedures carried out by plastic surgeons. However, licensed dermatologists and other medical professionals (depending on the country) are also allowed to perform less-invasive treatments. Therefore, the widening gap in favor of non-surgical beauty treatments is still to be determined.