Surgical and nonsurgical cosmetic procedures ranking by country worldwide| ��ƽ��

Countries with the highest number of surgical and nonsurgical cosmetic procedures in 2024, by procedure type

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Sources

Release date

2025

More information

Region

Worldwide

Survey time period

2024

Number of respondents

Data from 2,975 plastic surgeons

Special properties

Board-certified (or national equivalent) plastic surgeons

Method of interview

Questionnaire

Supplementary notes

Source adds: "Rankings are based solely on those countries from which a sufficient survey response was received and data were considered to be representative."

*The source only provides data on nonsurgical procedures carried out by plastic surgeons, therefore the actual number of nonsurgical treatments (such as those carried out by dermatologists) is potentially far higher.

Citation formats

While Brazil leads in surgical cosmetic procedures, the United States dominates overall due to its high number of nonsurgical treatments. Countries like Japan and Italy also show a preference for non-invasive procedures*, while in Mexico, like Brazil, surgical procedures are more popular.

Gender disparities in cosmetic surgery

Women continue to be the primary consumers of surgical cosmetic procedures, accounting for nearly ** percent of all surgeries worldwide in 2023. However, men's participation in plastic surgery has seen a slight increase, rising from **** percent in 2018 to **** percent in 2024.

Popular cosmetic procedures among men and women in the U.S.

In the United States, liposuction has become the top choice for both men and women seeking surgical cosmetic enhancement. In 2023, it was the most performed surgical procedure among women, followed by breast augmentation. Among men, liposuction overtook gynecomastia (male breast reduction) as the most common cosmetic surgery in 2023.