According to a survey conducted in July 2024 by , on luxury brand awareness in South Korea, Chanel was the most-known luxury brand at around **** percent of respondents answering that they know about it. Gucci followed at percent of respondents knowing about the brand.
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Rakuten Insight. (September 4, 2024). Consumer awareness of luxury brands in South Korea as of July 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1446792/south-korea-luxury-brands-awareness/
Rakuten Insight. "Consumer awareness of luxury brands in South Korea as of July 2024." Chart. September 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1446792/south-korea-luxury-brands-awareness/
Rakuten Insight. (2024). Consumer awareness of luxury brands in South Korea as of July 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1446792/south-korea-luxury-brands-awareness/
Rakuten Insight. "Consumer Awareness of Luxury Brands in South Korea as of July 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Sep 2024, /statistics/1446792/south-korea-luxury-brands-awareness/
Rakuten Insight, Consumer awareness of luxury brands in South Korea as of July 2024 ÌÇÐÄÆƽâ°æ, /statistics/1446792/south-korea-luxury-brands-awareness/ (last visited July 25, 2026)
Consumer awareness of luxury brands in South Korea as of July 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: /statistics/1446792/south-korea-luxury-brands-awareness/
