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Share of advertising in transaction and service revenue generated by Klarna Group worldwide from 2022 to 2024
Klarna advertising share in transaction & service revenue worldwide 2022-2024
In 2024, Swedish online payments fintech Klarna generated percent of its global transaction and service revenue with advertising services. The share decreased by percentage points compared to the number reported in 2022. According to the company's financial releases, Klarna generates ad revenue "when a consumer clicks on an ad placed on the Klarna app or our website after their initial search, or purchases an item they have found through the Klarna app."
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Klarna. (March 13, 2025). Share of advertising in transaction and service revenue generated by Klarna Group worldwide from 2022 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1616530/klarna-ad-revenue-share/
Klarna. "Share of advertising in transaction and service revenue generated by Klarna Group worldwide from 2022 to 2024." Chart. March 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1616530/klarna-ad-revenue-share/
Klarna. (2025). Share of advertising in transaction and service revenue generated by Klarna Group worldwide from 2022 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1616530/klarna-ad-revenue-share/
Klarna. "Share of Advertising in Transaction and Service Revenue Generated by Klarna Group Worldwide from 2022 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Mar 2025, /statistics/1616530/klarna-ad-revenue-share/
Klarna, Share of advertising in transaction and service revenue generated by Klarna Group worldwide from 2022 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1616530/klarna-ad-revenue-share/ (last visited July 22, 2026)
Share of advertising in transaction and service revenue generated by Klarna Group worldwide from 2022 to 2024 [Graph], Klarna, March 13, 2025. [Online]. Available: /statistics/1616530/klarna-ad-revenue-share/
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