Level of comfort with banner or billboard in-game advertising that did not block the game play among gamers in the United States as of March 2024, by age group
Characteristic
5 (very comfortable)
4
3
2
1 (not at all comfortable)
18-34
15%
15%
29%
14%
28%
35-54
23%
20%
25%
14%
19%
55+
7%
12%
34%
14%
33%
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Original question: "How would you rate your level of comfort with the following? Seeing banner/billboards ads in your games, which do not block your game play"
Citation formats
Comfort with billboard-in-game ads in the U.S. 2024, by age
A March 2024 survey of gamers in the United States found that about 30 percent of respondents aged 18 to 34 were very comfortable or comfortable with seeing banner or billboard ads which did not block their game play in their games. The acceptance level was highest among the age group 35 to 54.
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Vorhaus Advisors. (May 15, 2024). Level of comfort with banner or billboard in-game advertising that did not block the game play among gamers in the United States as of March 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1477426/comfort-banner-billboard-in-game-ads-usa/
Vorhaus Advisors. "Level of comfort with banner or billboard in-game advertising that did not block the game play among gamers in the United States as of March 2024, by age group." Chart. May 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1477426/comfort-banner-billboard-in-game-ads-usa/
Vorhaus Advisors. (2024). Level of comfort with banner or billboard in-game advertising that did not block the game play among gamers in the United States as of March 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1477426/comfort-banner-billboard-in-game-ads-usa/
Vorhaus Advisors. "Level of Comfort with Banner or Billboard In-game Advertising That Did Not Block The Game Play among Gamers in The United States as of March 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 May 2024, /statistics/1477426/comfort-banner-billboard-in-game-ads-usa/
Vorhaus Advisors, Level of comfort with banner or billboard in-game advertising that did not block the game play among gamers in the United States as of March 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1477426/comfort-banner-billboard-in-game-ads-usa/ (last visited July 25, 2026)
Level of comfort with banner or billboard in-game advertising that did not block the game play among gamers in the United States as of March 2024, by age group [Graph], Vorhaus Advisors, May 15, 2024. [Online]. Available: /statistics/1477426/comfort-banner-billboard-in-game-ads-usa/
